Working methods of advertising companies

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More and more content on Facebook With these numbers in hand, it's easy to imagine that the amount of content created and shared on Facebook has increased exponentially in recent years. If all the content published by pages and contacts were visible on our dashboard at the same time, it would be impossible to see them all. Competition has increased and for each post it becomes increasingly difficult to obtain visibility in the News section, or Feed. For this reason, Facebook, over time, has modified its algorithm to give greater attention to the most relevant content for its users , gradually decreasing the organic (non-paid) reach of posts even for large brands.

The Facebook algorithm This greater care translates into the underlying workings of Fac Norfolk Island Email List ebook's algorithm. The mathematical function evaluates each post based on several parameters , including the frequency of interaction with pages and users, and decides to show those that should be most relevant to us first . The goal of the algorithm and the platform is to make our stay as pleasant as possible : if we only saw unwelcome content, Facebook would not be the social network we know today. Furthermore, with our behaviors and habits on Facebook, every day we instruct the algorithm which increasingly understands our wishes and interests.

The videos we watch, the posts we comment on and the photos of cats we put hearts on tell Facebook what interests us; Facebook will therefore be careful to offer us this content again in the future to keep us happy and active on its social platform. Why use Facebook Ads If News Feed is designed to show the content most relevant to the individual, it's easy to imagine that priority goes to posts shared by friends and connections . To prevent your promotional content from being classified as "unwanted", it is necessary to create groups of (public) users who may be interested in our posts and not annoying.